A higher level conference Brands and Marketers to build lasting relationships
Talks and panels focused on actionable insights instead of fluff
Our industry has evolved faster than the older conferences
Mahi de Silva, Co-Founder & CEO, Amplify.ai
Future of Marketing Innovation
TapJoy, Invoca, What If Media Group, with ADOSSI
Where to Expand your Marketing after Google and Facebook
Vitali Abramov, FMG, with Everflow
What Makes a Modern Agency
DFO Global, RateSpecial, Curate Mobile, with FMG
How to Drive User Acquisition for Brands
David Sendroff, Founder of Forensiq, with Everflow
Who Should be Responsible for Stopping Fraud
Ro, Acceleration Partners, Cove, with Everflow
Keeping your Brand Safe while Scaling Partner Marketing
Adam Pivko, Limelight, with GDM
How to Build a Powerhouse Performance Strategy
Matt Wool, President, Acceleration Partners
How to make Partner Marketing a Core Channel
Cocktail Mixer & Networking
David SendroffFounderForensiq by Impact
David TamCEO & Co-FounderRateSpecial Interactive
Eli SaadPerformance Partnerships ® Acceleration Partners
Jennifer LeeHead of Affiliate RO
Jordan HarmonCo-founder and VP of Marketing Cove
Nancy AdossiPrincipal Consultant ADOSSI
Matthew KresgeVP of Marketing DFO Global Performance Commerce
Michael ColeDirector of Marketing Everflow
Adam PivkoDirector of Strategic Accounts, Partnerships LimeLight
Andrew KlaymanVP of Business Development What If Media Group
Mahi di SilvaCo-founder & CEO Amplify.ai
Matthew WoolPresident Acceleration Partners
Tie DavidsonSr. Manager, Affiliate Sales & Development Tapjoy
Tania RodriguezCustomer Success Manager Invoca
Thoughts from our speakers on notable new trends:
The rise of influencers. Tracking has grown sophisticated enough to start understanding their full marketing value for brands, and how much has just been a fad.
The trend in marketing is increasingly shifting to data analytics: where impact is constantly being measured across various different platforms. We already see that data scientists are increasingly working alongside marketers to better target customers in right-time marketing.
The most successful partnerships start after answering this key question: Who should drive the relationship? That's the first conversation I want to have with potential partners.
Performance Partnerships ™
Email marketing as we know it is dead. The new kings in town are: SMS and Messenger Marketing.
Co-founder and VP of Marketing
I've been recently interested in Push Notifications as an effective way to market to consumers. It’s similar to email 10+ years ago, where engagement is high and regulation is limited. There are significant opportunities for marketers that properly focus on relevant content that engages effectively with consumers, without abusing the relationship.
CEO and Co-Founder
Social media continues to be a growing presence in our everyday lives. As a result, influencer marketing has become a powerful tool for impacting people’s purchasing decisions. Influencer recommendations are trusted similar to a friend's referral.
Head of Affiliate
Understanding your target audience is key. We are moving towards capturing the “Gen Z” consumers attention, a generation that is looking for transparency and convenience. They will be the future of mobile growth.
Performance via uber-personalization. I think this is where the performance industry is heading.
VP of Marketing
DFO Global Performance Commerce
If you spend much time outside the United States, you'll realize that the vast majority of marketing spend is digital, which makes them "Digital First" markets; however, in the U.S. traditionally a large portion of the marketing spend went into old media marketing, including TV. Analysts are predicting that 2019 will be the year when the US become “Digital First”, which is a good start - but there’s a lot of lessons learned from around the world that can be better leveraged here, including addressable TV, cross-screen engagement, OTT messaging, and payments.
Mahi di Silva
Co-founder & CEO
Performance-based partnerships are the future of digital marketing. We’re seeing more and more industry leaders strategically manage partners and influencers at scale using a framework that ensures businesses pay for outcomes rather than inputs.
Social media platforms have created opportunities for industry leaders and influencers to develop a huge following and strong online presence. I'm interested to see if these powerful new influencers will replace traditional Affiliate Marketing.
Sr. Manager, Affiliate Sales & Development
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